The idea started simple. Create a quick tease for the Super Bowl airing on FOX Deportes. I decided one of the key elements of this Super Bowl would be the snow and cold environment. After completing the FOX Deportes version, I was asked to create a version to play in the Nasdaq billboard over Times Square and one to be used in the Super Bowl open and close on FOX. To date this has been by far my most viewed work.

Creative Director: Jeff Antlocer

Producer: David Benrey

Audio: Provided by NFL