The International Champions Cup is an exhibition tournament held mainly in the United States and Spain comprised of teams from around the world. I set out to create a package that would showcase the power and precision of the strongest teams in the world (and the LA Galaxy). The mechanical device is based on the tournament bracket system built out of dental instruments, in the end transforming into the FOX Soccer Logo.

Creative Director: Jeff Antlocer

Producer: Jeff Gornbein

Audio: Ryan Demaree